Skip to content

Audience Quote by Michael Eisner

“If you make something good, eventually the audience will be there, eventually there will be something on the Internet that is a cultural phenomenon that's not available anywhere else, that's not available on television broadcasts, that's not on cable, it's only on some Web site. And the world will…” quote by Michael Eisner
Download Open image
“If you make something good, eventually the audience will be there, eventually there will be something on the Internet that is a cultural phenomenon that's not available anywhere else, that's not available on television broadcasts, that's not on cable, it's only on some Web site. And the world will find it. And when that happens, it will be what the 'kiss' was to the theatrical movie business, 5,000 years ago or whenever it was.”

Michael Eisner

About This Quote

Source Interview: Media Industry Discussion, 2000, Television Network

Great content will eventually find its audience and become a cultural phenomenon online, reshaping media consumption.

In simple terms: Good ideas will attract viewers and become cultural hits.

Key Takeaway

Create quality content that finds its audience.

Themes

media culture technology innovation distribution

Mood

enthusiastic forward‑looking

Type

observational strategic

When to use this quote

  • online launch
  • social media campaigns
  • brand building
  • audience analysis

Key Concepts

viral dynamics digital platforms content creation

Questions to Reflect On

  • What factors help good content become viral?
  • How can creators adapt to changing platforms?
A Different Perspective

Not all good content goes viral; success also depends on timing and promotion.

4.4 out of 5 (7 ratings)

More by Michael Eisner

Explore all 59 Michael Eisner quotes

More Audience quotes

Browse all 8,546 Audience quotes