Skip to content

Customer service Quote by Michael E. Porter

“It is more useful to think in terms of themes that pervade many activities, such as low cost, a particular notion of customer service, or a particular conception of the value delivered.” quote by Michael E. Porter
Download Open image
““It is more useful to think in terms of themes that pervade many activities, such as low cost, a particular notion of customer service, or a particular conception of the value delivered.””

Michael E. Porter

About This Quote

Source Book: Competitive Strategy by Michael E. Porter, 1980

Identify overarching themes across activities—like cost or service—to guide consistent value creation.

In simple terms: Use common themes to shape value.

Key Takeaway

Align actions with core themes.

Themes

strategy value creation thematic thinking

Mood

analytical strategic

Type

business leadership

When to use this quote

  • product development
  • marketing campaigns
  • process improvement
  • pricing strategy

Key Concepts

cost leadership customer service value proposition

Questions to Reflect On

  • What theme drives your current project?
  • How can you balance theme consistency with flexibility?
A Different Perspective

Overemphasis on themes may limit innovation.

2.1 out of 5 (6 ratings)

More by Michael E. Porter

Explore all 69 Michael E. Porter quotes

More Customer service quotes

Browse all 330 Customer service quotes