Customer service Quote by Michael E. Porter
““It is more useful to think in terms of themes that pervade many activities, such as low cost, a particular notion of customer service, or a particular conception of the value delivered.””
About This Quote
Source Book: Competitive Strategy by Michael E. Porter, 1980
Identify overarching themes across activities—like cost or service—to guide consistent value creation.
In simple terms: Use common themes to shape value.
Align actions with core themes.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- process improvement
- pricing strategy
Key Concepts
Questions to Reflect On
- What theme drives your current project?
- How can you balance theme consistency with flexibility?
Overemphasis on themes may limit innovation.