Association Quote by Michael Craig-Martin
“The identifying personal association with objects, which are not personal, is an important modern experience - our real association, the strands of our feelings about the objects that surround us. It's also because they are so familiar, we don't think of them as important in the world, but actually they are the world. We are living in a very material world.”
About This Quote
Objects shape our emotions and identity; material things are integral to our lived experience.
In simple terms: Things affect how we feel and who we are.
Recognize the emotional weight of material surroundings.
Themes
Mood
Type
When to use this quote
- interior design
- personal branding
- mindful consumption
- therapy
Key Concepts
Questions to Reflect On
- What objects hold your deepest feelings?
- How does material culture shape your self‑concept?
May neglect the intangible aspects of life.