Clear Quote by Michael Bierut
“Sometimes I will give some very vague directions to the designer that I'm working with on a particular project and they'll come back and surprise me with something that really shows a lot of their own 'hand' in it. Other times I'll have a really clear idea about how I want it done and I'll draw it out pretty precisely and say 'make it look exactly like this' and it will be something where it looks like I can say it was 'fully my design'. The work can also range between the two.”
About This Quote
Source Interview: Design Talk, 2015
Design collaboration varies from vague guidance that sparks creativity to precise instructions that ensure control, highlighting the balance between direction and freedom.
In simple terms: Guidance can be loose or strict, affecting outcomes.
Find the right balance of direction.
Themes
Mood
Type
When to use this quote
- project brainstorming
- client meetings
- prototype development
- feedback loops
Key Concepts
Questions to Reflect On
- When should you give detailed specs?
- How does ambiguity foster originality?
Too much control can stifle innovation.