Brand new Quote by Michael Bierut
“I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?”
About This Quote
Source Interview: Design Talk, Michael Bierut, 2015
Logos alone have limited intrinsic value; their worth comes from context and purpose, not just design.
In simple terms: Logos need context to be valuable.
Key Takeaway
Focus on purpose, not just aesthetics.
Themes
design
branding
purpose
value
context
Mood
thoughtful
analytical
Type
observational
critical
When to use this quote
- class projects
- branding contests
- educational workshops
Key Concepts
branding theory
symbolic meaning
design strategy
Questions to Reflect On
- How can design add meaning beyond the visual?
- What role does audience perception play?
A Different Perspective
Logos can still be powerful symbols despite limited intrinsic value.
![“Just like there's a hole in the ozone layer, there's a hole in the musical ecological layer [wrt lack of successful "conscious" music]... 'Traditional' music was brand new at one time... When you hear R&B today, do you believe it?” quote by Vernon Reid](https://sms4smile.com/quotes/img-quotes/a39/vernon-reid-50759_believe_just-like-there-s-a-hole-in-the-ozone-la_81991.jpg)
