Brand new Quote by Michael Bierut

“I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?”

Michael Bierut

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Brand new Brands Class Design Logos Mean Thinking Thirds Why not

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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this…

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If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work…

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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should…

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I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it…

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I'm not sure about my design work every time.

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It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social…

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It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty…

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Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have…

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Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper…

Michael Bierut

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The truth about logos is that they are not that hard to do.

Michael Bierut

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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating…

Michael Bierut

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For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were…

Michael Bierut

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Explore all 63 Michael Bierut quotes

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