Brilliant Quote by Michael Bierut

“I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.”

Michael Bierut

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Brilliant Business Company Design Energetic Good company Great people Incapable Logos People Program Seems Smart Terrible Thinking

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I'm not sure about my design work every time.

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It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty…

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Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have…

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Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper…

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The truth about logos is that they are not that hard to do.

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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating…

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For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were…

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