Back Quote by Max Azria
“Yes, e-commerce is a strange situation for an old guy like me. You can buy a TV online, OK, but to buy a dress or shoes? Ugh. The customer has to go back to the store and breathe and smell and have a good time. Because shopping is a good time - like going to a nice restaurant.”
About This Quote
The speaker highlights the tactile, experiential value of in‑person shopping, contrasting it with the impersonal nature of online purchases.
In simple terms: Physical shopping offers sensory enjoyment missing online.
Key Takeaway
Retail thrives on experience.
Themes
Consumer behavior
Sensory experience
Digital vs. physical retail
Nostalgia
Lifestyle
Mood
Reflective
Nostalgic
Type
Opinion
Anecdote
When to use this quote
- Choosing a clothing retailer
- Designing a brick‑and‑mortar store
- Marketing to older demographics
- Integrating online and offline channels
Key Concepts
Experiential value
Convenience trade‑off
Practical Applications
- Create immersive in‑store events
- Blend e‑commerce with sensory pop‑ups
Questions to Reflect On
- How can retailers replicate sensory cues online?
- What role does nostalgia play in purchase decisions?
![“I did Bored To Death with Jason [Schwartzman] and Zach Galifianakis and those guys. I mean, how lucky can you be that you get to be the old guy? I get to be Robert Preston to them now. That's what I feel. My job is to pass on what Preston and other people gave to me, which was show up, take the…” quote by Richard Masur](https://sms4smile.com/quotes/img-quotes/bc3/richard-masur-16998_bored_i-did-bored-to-death-with-jason-schwartz_1001289.jpg)
