Consensus Quote by Matthew Dixon
““When it does come time to decide, the decision maker wants to know he’s got the strong backing of his team. In other words, the consensus sale isn’t something you should be fighting—it’s something you should be actively pursuing. You can’t just elevate the conversation and cut everyone else out because it’s exactly that team input that the decision maker values most when it comes to loyalty.””
About This Quote
Source Book: The Challenger Sale by Matthew Dixon and Brent Adamson, 2011
Decision makers value strong team consensus; seeking it is essential for loyalty and effective choices.
In simple terms: Team backing matters for decisions.
Seek and nurture team consensus.
Themes
Mood
Type
When to use this quote
- corporate meetings
- project approvals
- strategic planning
- conflict resolution
Key Concepts
Questions to Reflect On
- How do you balance consensus with critical dissent?
- When is it okay to override team opinion?
Consensus alone may suppress dissenting but.