Books Quote by Mathias Dopfner
“There is no point in criticizing readers for migrating online. You have to follow them and offer them something new.”
About This Quote
Source Article: Publishing industry column, 2021
Criticizing readers for moving online is futile; creators must adapt and innovate for digital audiences.
In simple terms: Don’t blame readers; adapt and offer new digital content.
Innovate for online readers.
Themes
Mood
Type
When to use this quote
- online publishing
- digital marketing
- reader experience
Key Concepts
Questions to Reflect On
- How can traditional publishers stay relevant online?
- What new formats engage digital readers best?
Transition may be costly and risky.