Areas Quote by Masaaki Imai
“I believe that management should focus on two particular areas. One is Gemba (shop floor) and the other is customer (not the shareholder).”
About This Quote
Source Book: Kaizen: The Key To Japan's Competitive Success, Masaaki Imai, 1986
Effective management must prioritize direct workplace observation and genuine customer value over abstract shareholder concerns.
In simple terms: Focus on shop floor and customers, not just shareholders.
Invest time on Gemba and listening to customers.
Themes
Mood
Type
When to use this quote
- product development
- service design
- process improvement
- employee engagement
Key Concepts
Questions to Reflect On
- How does Gemba insight change decision making?
- What trade‑offs arise when shareholders are deprioritized?
Neglecting shareholder expectations can limit resources for long‑term growth.