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Areas Quote by Masaaki Imai

“I believe that management should focus on two particular areas. One is Gemba (shop floor) and the other is customer (not the shareholder).” quote by Masaaki Imai
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“I believe that management should focus on two particular areas. One is Gemba (shop floor) and the other is customer (not the shareholder).”

Masaaki Imai

About This Quote

Source Book: Kaizen: The Key To Japan's Competitive Success, Masaaki Imai, 1986

Effective management must prioritize direct workplace observation and genuine customer value over abstract shareholder concerns.

In simple terms: Focus on shop floor and customers, not just shareholders.

Key Takeaway

Invest time on Gemba and listening to customers.

Themes

management customer focus continuous improvement

Mood

reflective analytical

Type

advisory strategic

When to use this quote

  • product development
  • service design
  • process improvement
  • employee engagement

Key Concepts

Kaizen lean thinking value creation

Questions to Reflect On

  • How does Gemba insight change decision making?
  • What trade‑offs arise when shareholders are deprioritized?
A Different Perspective

Neglecting shareholder expectations can limit resources for long‑term growth.

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