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Wine Quote by Mary Roach

“All are wines Wagner himself enjoys. At least one is under $10 and two are over $50. “Over the past eighteen years, every time,” he told me, “the least expensive wine averages the highest ranking, and the most expensive two finish at the bottom.” In 2011, a Gallo cabernet scored the highest…” quote by Mary Roach
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““All are wines Wagner himself enjoys. At least one is under $10 and two are over $50. “Over the past eighteen years, every time,” he told me, “the least expensive wine averages the highest ranking, and the most expensive two finish at the bottom.” In 2011, a Gallo cabernet scored the highest average rating, and a Chateau Gruaud Larose (which retails from between $60 and $70) took the bottom””

Mary Roach

About This Quote

Source Book: "The Book of General Ignorance", 2011

Wine ratings often defy price expectations; cheaper wines can rank higher than expensive ones.

In simple terms: Price doesn't guarantee quality.

Key Takeaway

Judge wine by taste, not label.

Themes

consumer behavior economics perception quality bias

Mood

analytical curious

Type

informative humorous

When to use this quote

  • wine tasting events
  • shopping decisions
  • restaurant menus

Key Concepts

price-quality paradox rating systems marketing

Questions to Reflect On

  • How does branding affect your choices?
  • Can you trust expert ratings?
A Different Perspective

Cheap wines may be overlooked due to bias.

4.5 out of 5 (10 ratings)

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