American culture Quote by Martin Lindstrom

““Whenever I visit the United States, for example, one of the first things I notice is that no one ever touches one another, especially the men. In America, touch is perceived as sexual. At the same time, American culture overemphasizes sports, especially football, which is one of the few places where men are given permission to touch, slap, wrestle, tackle and hug one another.””

Martin Lindstrom

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“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”

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We're all obsessed with our smartphones and thus really don't see anything around us.

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“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…

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Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…

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A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

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“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”

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“In some instances, I’ve found that executives don’t even use their own products.”

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I think in American culture, we put value on economic success but tell people you don't have to be economically successful to be happy.

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Canada could have enjoyed: English government, French culture, and American know-how. Instead it ended up with: English know-how, French government, and American culture.

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