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Behold Quote by Marshall McLuhan

“We become what we behold. We shape our tools and then our tools shape us.” quote by Marshall McLuhan
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“We become what we behold. We shape our tools and then our tools shape us.”

Marshall McLuhan

About This Quote

Source Book: Understanding Media, 1964

Our perceptions shape our tools, which in turn reshape our perceptions.

In simple terms: We and the world and are shaped by it.

Key Takeaway

Reflect on technology’s influence.

Themes

media technology culture

Mood

analytical contemplative

Type

philosophical critical

When to use this quote

  • social media use
  • AI adoption
  • design thinking

Key Concepts

feedback loops digital identity

Questions to Reflect On

  • How do your tools define you?
  • Can you break the cycle of influence?
A Different Perspective

Tools can also limit creativity.

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