Bad news Quote by Marshall McLuhan
““Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change--a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place.””
About This Quote
Source Book: Understanding Media, Marshall McLuhan, 1964
People resist change by clinging to old habits, condemning or ignoring new technology, especially when it threatens identity.
In simple terms: Resistance to new tech stems from fear of losing familiar ways.
Key Takeaway
Recognize and adapt to change rather than deny it.
Themes
change
technology
identity
resistance
adaptation
Mood
anxious
defensive
reflective
Type
analytical
critical
philosophical
When to use this quote
- workplace digital transformation
- education curriculum updates
- personal habit shifts
- community policy debates
Key Concepts
cultural inertia
media theory
psychological defense
Questions to Reflect On
- How does your identity shape your reaction to new technology?
- What steps can you take to transform fear into constructive adaptation?
A Different Perspective
Resistance may stem from legitimate concerns about equity and loss of cultural heritage.
