Concepts Quote by Marshall McLuhan
“The percept takes priority of the concept.”
About This Quote
Source Book: Understanding Media, 1964
Perception shapes concepts more than concepts shape perception.
In simple terms: Perception precedes concept.
Key Takeaway
Question your assumptions.
Themes
perception
concepts
media theory
Mood
analytical
thoughtful
Type
theoretical
critical
When to use this quote
- advertising
- education
- political discourse
Key Concepts
cognitive bias
information flow
Questions to Reflect On
- How do you notice perception shaping thoughts?
- What filters affect your view?
A Different Perspective
Concepts can still influence perception.
