Moment Quote by Marshall McLuhan
“Obsolescence is the moment of superabundance.”
About This Quote
Source Book: Understanding Media, 1964
When abundance creates excess, it signals the end of a thing’s relevance, prompting its replacement.
In simple terms: Obsolescence follows over‑abundance.
Key Takeaway
Embrace change before it overwhelms.
Themes
technology
culture
obsolescence
Mood
analytical
critical
Type
philosophical
insightful
When to use this quote
- product design
- marketing
- digital transformation
Key Concepts
media theory
consumerism
cycle of renewal
Questions to Reflect On
- How does abundance affect value?
- What cycles replace outdated tools?
A Different Perspective
Excess can cause waste and instability.
