Clothes Quote by Maria Cornejo
“The idea was to have something wearable that fit with my reality, which was being a mom with two young kids and not always wanting to wear jeans. I still wanted to wear interesting clothes, and the options out there I found were either very expensive or very cheap. There was a big gap in the middle.”
About This Quote
Source Interview: Business of Fashion, 2020
She identifies a market gap for affordable, stylish maternity wear that balances practicality and fashion.
In simple terms: Moms need stylish, reasonably priced clothes that fit their changing bodies.
Key Takeaway
Design for the underserved middle market.
Themes
fashion
entrepreneurship
maternal needs
Mood
inspirational
pragmatic
Type
business
design
When to use this quote
- product development
- retail strategy
- customer feedback loops
Key Concepts
design thinking
market analysis
Questions to Reflect On
- How can brands maintain quality while keeping costs low?
- What other underserved groups need similar solutions?
A Different Perspective
Price sensitivity may limit profit margins.
