Doe Quote by Marc E. Platt
“What works in one medium does not necessarily always work in the other.”
About This Quote
Source Essay: Media Theory, 2014
Techniques effective in one medium may not translate directly to another.
In simple terms: Methods don't always cross mediums.
Adapt strategies to each medium's strengths.
Themes
Mood
Type
When to use this quote
- advertising
- film production
- digital marketing
- educational content
Key Concepts
Questions to Reflect On
- How can you test a method's suitability?
- What core principles remain universal?
Cross‑medium transfer can fail without adjustment.