““In one experiment, for example, Latane and Darley had a student alone in a room stage an epileptic fit. When there was just one person nest door, listening, that person rushed to the student's aid 85 percent of the time. But when subjects thought that there were four others also overhearing the seizure, they came to the student's aid only 31 percent of the time. In another experiment, people who saw smoke seeping out from under a doorway would report it 75 percent of the time when they were on their own, but the incident would be reported only 38 percent of the time when they were in a group. When people are in a group, in other words, responsibility for acting is diffused. They assume that someone else will make the call, or they assume that because no one else is acting, the apparent problem — the seizure-like sounds from the other room, the smoke from the door — isn't really a problem””
![“[Norden] said, with the Mark 15 Norden bombsight, he could…” quote by Malcolm Gladwell](https://sms4smile.com/quotes/img-quotes/565/malcolm-gladwell-348_barrels_norden-said-with-the-mark-15-norden-bomb_62474.jpg)
