Entitled Quote by Leo Lowenthal
“We call the heroes of the past heroes of production.We feel entitled to call the present day magazine heroes 'idols ofconsumption'.Indeed, almosteveryoneofthem is directly, or indirectly, related to the sphere of leisure time.”
About This Quote
Society glorifies past heroes as productive figures, while present icons are seen as consumer idols linked to leisure.
In simple terms: Past heroes become production symbols; present become consumer idols.
Critique hero worship.
Themes
Mood
Type
When to use this quote
- advertising
- pop culture analysis
- branding
Key Concepts
Questions to Reflect On
- How do we define a hero today?
- What role does leisure play in hero narratives?
Over‑generalization may ignore nuance.