Important Quote by Kurt Loder
“You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.”
About This Quote
Source Interview: Music Journalism, Kurt Loder, 1995
He stresses placing the most compelling information first, a core journalistic principle.
In simple terms: Lead with the strongest point.
Key Takeaway
Prioritize the main story.
Themes
journalism
clarity
communication
Mood
direct
pragmatic
Type
instructional
professional
When to use this quote
- article writing
- press releases
- blog posts
Key Concepts
news writing
information hierarchy
Questions to Reflect On
- What story are you leading with? How does placement affect impact?
A Different Perspective
Over‑emphasis on the lead may oversimplify nuance.
