Books Quote by Kingman Brewster, Jr
“The newspaper fits the reader's program while the listener must fit the broadcaster's program.”
About This Quote
Source Speech: Media and Audience, Kingman Brewster, Jr, 1972
Media shapes listeners to fit its agenda, while readers can select content aligning with their preferences.
In simple terms: Media dictates listeners; readers choose.
Key Takeaway
Critically evaluate media messages.
Themes
media
audience
control
Mood
critical
inquisitive
Type
analytical
philosophical
When to use this quote
- news consumption
- education
Key Concepts
propaganda
selective exposure
Questions to Reflect On
- How do you discern bias in media?
- What strategies help maintain independent thought?
A Different Perspective
Audience agency can be limited by algorithmic curation.
