Fashion Quote by Kenneth Cole
“My job isn't to tell people what they should wear. My job is to find out what they want and give it to them in a way they didn't quite expect.”
About This Quote
Source Interview: Business Insider, 2018
Fashion should anticipate consumer desires and deliver them unexpectedly.
In simple terms: Predict and surprise consumer wants.
Key Takeaway
Innovate by anticipating needs.
Themes
fashion
consumer insight
innovation
marketing
Mood
creative
strategic
Type
inspirational
practical
When to use this quote
- product launch
- brand strategy
- customer experience
Key Concepts
trend forecasting
design thinking
Questions to Reflect On
- How can you better understand hidden consumer needs?
- What surprises delight customers most?
A Different Perspective
Predicting desires can be risky if misread.
