Around Quote by Kendra Scott
“In 2010, we launched a full e-commerce website. We opened our first store in Austin, when most of the stores around us were shuttered - which people thought was completely insane.”
About This Quote
Source Company History: Kendra Scott Launch, 2010
Launching an e‑commerce site and store during a downturn seemed crazy, yet it succeeded.
In simple terms: Bold moves in crisis can lead to success.
Take calculated risks despite market fear.
Themes
Mood
Type
When to use this quote
- startup launch
- retail expansion
- digital transformation
Key Concepts
Questions to Reflect On
- What risks are worth taking now?
- How do you assess market timing?
Risk can lead to failure if not well‑planned.