Blogs Quote by Kaskade
“People don't listen to terrestrial radio. They don't find their music that way. They don't get their news that way. They go to blogs. They go through Sirius/XM. They go through all these different places.”
About This Quote
Source Interview: Radio Trends, Kaskade, 2018
Listeners now favor personalized, on‑demand platforms over traditional terrestrial radio.
In simple terms: People prefer blogs and satellite over FM radio.
Key Takeaway
Embrace digital channels for audience reach.
Themes
media
technology
behavior
Mood
analytical
pragmatic
Type
strategic
observational
When to use this quote
- marketing strategy
- content creation
- media planning
Key Concepts
digital migration
audience segmentation
Questions to Reflect On
- How can you blend traditional and digital outreach?
- What platforms best match your target audience?
A Different Perspective
Not all demographics have shifted; some still rely on FM.
