“I have a radio show on Sirius XM. I put it up as a free download on my Soundcloud and on iTunes. That's a portal for me once a month, to play songs I know aren't getting played on that station the rest of the week.”
The speaker uses a secondary platform to showcase tracks that are excluded from mainstream rotation, turning a monthly release into a strategic outlet for overlooked music.
In simple terms: A niche channel for under‑played songs.
Leverage alternative distribution to fill gaps.
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![“I worked with him for years. I still think Kanye [West] is one of the most important people in music in the last ten years.” quote by A-Trak](https://sms4smile.com/quotes/img-quotes/5c8/a-trak-16565_important_i-worked-with-him-for-years-i-still-thin_779021.jpg)
