Aol Quote by Kara Swisher
“With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.”
About This Quote
Source Interview: TechCrunch Disrupt, 2008
Large generic platforms lose distinctiveness; success will come from niche, deeply targeted services.
In simple terms: Big sites become generic; focus on niche audiences.
Key Takeaway
Target specific audiences for relevance.
Themes
digital media
competition
specialization
Mood
analytical
strategic
Type
business
insight
When to use this quote
- startup strategy
- advertising
- product development
Key Concepts
market segmentation
user experience
content curation
Questions to Reflect On
- How can a niche brand scale without losing focus?
- What risks arise from over‑specialization?
A Different Perspective
Niche focus can limit growth potential.
