Journalism Quote by Kara Swisher
“Most reporters are so transactional rather than strategic.”
About This Quote
Source Interview: Recode Media Podcast, 2022
Reporters often focus on short‑term gains instead of long‑term strategy.
In simple terms: Journalists prioritize transactions over strategy.
Shift reporting to strategic insight.
Themes
Mood
Type
When to use this quote
- newsrooms
- press releases
- media analysis
- public relations
Key Concepts
Questions to Reflect On
- What steps can journalists take to be more strategic?
- How does strategic focus affect audience trust?
Strategic reporting may be less sensational.