Am Quote by Kara Swisher
“While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.”
About This Quote
Source Podcast: Tech Talk, 2020
Facebook’s marketing potential remains unproven; evidence is needed before acceptance.
In simple terms: Facebook marketing lacks proof.
Demand data before belief.
Themes
Mood
Type
When to use this quote
- business decisions
- media analysis
- reporting
Key Concepts
Questions to Reflect On
- What metrics would convince you?
- How can marketers test Facebook’s value?
Data may be hard to obtain.