Ecological Quote by Kalle Lasn
“In the global marketplace of the future the price of every product will tell the ecological truth.”
About This Quote
Source Book: No Logo by Kalle Lasn, 1999
Predicts that future markets will reveal environmental impacts through pricing, making ecological costs transparent.
In simple terms: Future prices will show ecological impact.
Support sustainable pricing.
Themes
Mood
Type
When to use this quote
- product development
- pricing strategy
- environmental reporting
Key Concepts
Questions to Reflect On
- How can we ensure prices reflect true ecological costs?
- What barriers exist to implementing eco‑pricing?
Assumes perfect market information.