Breakthrough Quote by Josh Linkner
“Today, nearly every competitive advantage of the past has been commoditized. Creativity is the one thing that can't be outsourced. The one thing that can separate a company, team, or individual from the competitive set. Today, precision execution is merely the ante to play. Sustained differentiation can only come from breakthrough creativity.”
About This Quote
Source Speech: Innovation Talk at TEDx, 2018
Creative ideas, not just execution, distinguish successful entities; execution alone is now a baseline, while true differentiation demands breakthrough creativity.
In simple terms: Creativity separates the best from the rest.
Key Takeaway
Prioritize breakthrough ideas.
Themes
creativity
competition
innovation
execution
differentiation
Mood
inspirational
challenging
optimistic
Type
motivational
strategic
When to use this quote
- product development
- marketing campaigns
- team brainstorming
- industry disruption
Key Concepts
strategic thinking
design thinking
business strategy
Questions to Reflect On
- How can you foster a culture that consistently generates breakthrough ideas?
- What metrics can capture creative impact?
A Different Perspective
Creativity can be hard to measure and sustain.
![“Innovation is not a big breakthrough invention every time. Innovation is a constant thing. But if you don't have an innovative company [team], coming to work everyday to find a better way, you don't have a company[team]. You're getting ready to die on the vine. You're always looking for the next…” quote by Jack Welch](https://sms4smile.com/quotes/img-quotes/9ed/jack-welch-1195_always-trying_innovation-is-not-a-big-breakthrough-inv_111877.jpg)