Children Quote by Jonathan Franzen
““You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.””
About This Quote
Source Essay: “The Commodification of Love” by Jonathan Franzen, 2012
Love is increasingly expressed through purchases and digital actions, turning affection into consumer behavior.
In simple terms: Love is shown by buying things and clicking “like”.
Recognize genuine affection beyond material gifts.
Themes
Mood
Type
When to use this quote
- wedding planning
- advertising
- holiday gifting
- social media engagement
- relationship counseling
Key Concepts
Questions to Reflect On
- How do you differentiate genuine love from consumer-driven gestures?
- Can digital “likes” replace real emotional intimacy?
Commercial pressure can dilute authentic emotional connections.