Groups Quote by Jonah
“Research by the Keller Fay Group finds that only 7 percent of word-of-mouth happens online.”
About This Quote
Source Report: Keller Fay Group study, 2023
Most word‑of‑mouth recommendations still occur offline, with only a small fraction happening online.
In simple terms: Most recommendations are still face‑to‑face.
Key Takeaway
Focus on offline engagement strategies.
Themes
marketing
communication
behavior
Mood
analytical
pragmatic
Type
research
insightful
When to use this quote
- retail sales
- local events
- community building
- customer referrals
Key Concepts
social influence
offline networks
digital gap
Questions to Reflect On
- How can brands bridge offline and online word‑of‑mouth?
- What offline tactics drive online buzz?
A Different Perspective
Online platforms cannot fully replace personal interaction.
![“[U]nless oppressed groups stick together, and on alliances of self interest rather than do-goodism; nothing can be accomplished in the long run to dismantle the apparatus of oppression.” quote by Shulamith Firestone](https://sms4smile.com/quotes/img-quotes/d7b/shulamith-firestone-12980_accomplished_u-nless-oppressed-groups-stick-together_5485.jpg)
