Based Quote by John Mackey
“We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”
About This Quote
Source Interview: Business Philosophy, John Mackey, 2015
Business creates value, is ethical through voluntary exchange, noble by uplifting humanity, heroic by reducing poverty.
In simple terms: Business can be good, ethical, noble, and heroic.
Align profit with purpose and social good.
Themes
Mood
Type
When to use this quote
- startup growth
- corporate strategy
- community projects
Key Concepts
Questions to Reflect On
- How can companies measure heroic impact?
- What safeguards ensure voluntary exchange?
Profit motives can conflict with ethical goals.