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Based Quote by John Mackey

“We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.” quote by John Mackey
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“We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

John Mackey

About This Quote

Source Interview: Business Philosophy, John Mackey, 2015

Business creates value, is ethical through voluntary exchange, noble by uplifting humanity, heroic by reducing poverty.

In simple terms: Business can be good, ethical, noble, and heroic.

Key Takeaway

Align profit with purpose and social good.

Themes

business ethics voluntary exchange poverty alleviation

Mood

inspirational optimistic

Type

philosophical business.

When to use this quote

  • startup growth
  • corporate strategy
  • community projects

Key Concepts

capitalism social entrepreneurship

Questions to Reflect On

  • How can companies measure heroic impact?
  • What safeguards ensure voluntary exchange?
A Different Perspective

Profit motives can conflict with ethical goals.

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