Design Quote by John M. Carroll
“The worst misstep one can make in design is to solve the wrong problem.”
About This Quote
Source Book: The Nurnberg Funnel, 1990
Design fails when it targets the wrong problem, wasting effort and resources.
In simple terms: Fix the right problem first.
Identify the real need before designing.
Themes
Mood
Type
When to use this quote
- product development
- UX research
- business planning
- innovation workshops
Key Concepts
Questions to Reflect On
- What problem are you assuming to solve?
- How can you validate the problem before designing?
If the problem definition is wrong, even perfect solutions miss the mark.