Become rich Quote by John Gokongwei
“If you sell to the rich, you will become poor. If you sell to the poor, you can become rich. It is easier to get one peso from a million poor people than to get one million from one rich person.”
About This Quote
Source Interview: Business philosophy of John Gokongwei, 2015
Targeting many low‑value customers can generate more revenue than a few high‑value ones, highlighting scale over individual wealth.
In simple terms: Sell to many, not just the rich.
Key Takeaway
Focus on volume markets.
Themes
economics
strategy
scale
Mood
analytical
pragmatic
Type
business
economic
When to use this quote
- retail
- digital platforms
- micro‑finance
- non‑profit fundraising
Key Concepts
mass market
price sensitivity
distribution
Questions to Reflect On
- How can you balance volume and margin?
- What markets suit this approach?
A Different Perspective
Relying on low‑margin sales may limit profit per unit.
