Bourbon Quote by Jo Nesbø
““Jim Beam is made with rye, barley and a while 75 per cent of maize which gives bourbon the sweet, round taste that marks it out from straight whisky. The water in Jim Beam comes from a source near the distillery in Clermont, Kentucky, where they also make the special yeast that some people maintain is taken from the same recipe Jacob Bean used in 1795.””
About This Quote
Source Article: Jim Beam Brand History, Spirits Magazine, 2022
Jim Beam blends rye, barley, and maize, using local Kentucky water and a historic yeast, giving bourbon its distinctive sweet, round flavor.
In simple terms: Mix of grains, local water, old yeast creates bourbon’s taste.
Key Takeaway
Appreciate the craft behind bourbon.
Themes
food & drink
heritage
production methods
Mood
informative
appreciative
educational
Type
product description
educational
When to use this quote
- bartending
- whiskey tasting
- culinary education
- marketing narratives
Key Concepts
grain selection
regional water
yeast tradition
Questions to Reflect On
- Do you notice flavor differences in bourbons from other regions?
- How does terroir affect spirit taste?
A Different Perspective
Flavor can vary by batch; not all bourbon follows this exact recipe.
