"Of all the things that your company owns,……" — Jim Mullen

Of all the things that your company owns, brands are far and… - Jim Mullen
"Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth."

Jim Mullen

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