Jim Mullen Quotes
- Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery…
- When you look at a strong brand, you see a promise.
- The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
- In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you…