Audiences Quote by Jim Kerr
“We have audiences within our audiences who only care about the greatest hits - but new material brings vitality to the set, and should stop you calcifying and being a museum piece.”
About This Quote
Source Interview: 2013, The Edge, Music Magazine
Balancing popular hits with fresh material keeps performances lively and prevents stagnation.
In simple terms: Mix new songs with hits to stay fresh.
Introduce new work regularly.
Themes
Mood
Type
When to use this quote
- concert planning
- album releases
- tour setlists
- artist branding
Key Concepts
Questions to Reflect On
- How can you gauge fan appetite for new songs?
- What risks exist when changing a setlist?
New material may alienate fans expecting only classics.