““I know that market value is a repulsive accounting of somebody’s worth, and many of us would be unable to put a monetary value on the worth of our animal companions, but the pet industry is willing and able. And animals are cheap. Lee Edwards Benning’s 1976 book The Pet Profiteers called out the industry, and consumers, for what could only be viewed as irresponsible buying habits. We are impetuous and unknowledgeable and spend more time choosing a pair of shoes than a pet. The reason for this may be quite straightforward: we can afford to be impetuous because animals are cheap. We choose our shoes more carefully because they are considerably more expensive.””