Abstract Quote by Jessica Livingston
“People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn't fit with what they already know.”
About This Quote
Source Interview: The Startup Playbook, 2015
People often support the concept of innovation but reject concrete ideas that conflict with existing knowledge.
In simple terms: People like theory but resist new specifics.
Key Takeaway
Bridge new ideas with familiar concepts.
Themes
innovation
psychology
change resistance
Mood
skeptical
curious
Type
advice
observational
When to use this quote
- product pitches
- organizational change
- technology adoption
- policy reform
Key Concepts
cognitive bias
status quo
diffusion of innovation
Questions to Reflect On
- How can you align new ideas with existing mental models?
- What examples show successful reframing?
A Different Perspective
People may still reject innovations even after framing.
