Behavior Quote by Jennifer Hyman
“I have no desire to sell Rent the Runway. I have a 50-year vision for Rent the Runway, at least, to change consumer behavior and actually put the closet in the cloud.”
About This Quote
Source Interview: Business news, 2022
She envisions a long‑term transformation of fashion consumption, aiming to digitize wardrobes and shift consumer habits toward sustainability.
In simple terms: Long‑term vision for digital closets and sustainable fashion.
Pursue lasting impact, not quick exits.
Themes
Mood
Type
When to use this quote
- startup fundraising
- product development
- marketing campaigns
- policy advocacy
Key Concepts
Questions to Reflect On
- What steps will you take to change habits?
- How will you measure success?
Vision may clash with market realities and funding cycles.