Goals Quote by Jennifer A. Doudna
““As we began discussing authorship of a white paper summarizing our conclusions, we debated who our target audience should be and what kind of outcome we were hoping to achieve.””
About This Quote
Source Meeting notes: Research group, 2023
Identify audience and desired impact early to shape a clear, effective white paper.
In simple terms: Know who you write for and what you want to achieve.
Key Takeaway
Define purpose and audience first.
Themes
communication
planning
clarity
Mood
analytical
strategic
Type
professional
academic
When to use this quote
- grant proposals
- policy briefs
- scientific reports
Key Concepts
Audience analysis
goal setting
Questions to Reflect On
- Who will benefit most from this paper?
- How can you balance specificity with accessibility?
A Different Perspective
Over‑specifying audience may limit broader relevance.
![“[A]nother thing about myths: they gather in and circumscribe their target audience. They make a collection into a collective.” quote by Margaret Atwood](https://sms4smile.com/quotes/img-quotes/a25/margaret-atwood-40_collective_a-nother-thing-about-myths-they-gather-i_714704.jpg)
