Research Quote by Jeff Bezos
“It's not an experiment if you know it's going to work”
About This Quote
Source Speech: 2016 Shareholder Letter, Jeff Bezos
An experiment requires uncertainty; if the outcome is predetermined, it ceases to be an experiment
In simple terms: Predictable results are not experiments
Embrace uncertainty and test hypotheses
Themes
Mood
Type
When to use this quote
- product development
- market testing
- R&D projects
Key Concepts
Questions to Reflect On
- How do you ensure true experimentation?
- What risks are you avoiding?
Overconfidence can blind to hidden variables