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Research Quote by Jeff Bezos

“It's not an experiment if you know it's going to work” quote by Jeff Bezos
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“It's not an experiment if you know it's going to work”

Jeff Bezos

About This Quote

Source Speech: 2016 Shareholder Letter, Jeff Bezos

An experiment requires uncertainty; if the outcome is predetermined, it ceases to be an experiment

In simple terms: Predictable results are not experiments

Key Takeaway

Embrace uncertainty and test hypotheses

Themes

innovation risk learning

Mood

inquisitive strategic

Type

business philosophical

When to use this quote

  • product development
  • market testing
  • R&D projects

Key Concepts

scientific method entrepreneurship

Questions to Reflect On

  • How do you ensure true experimentation?
  • What risks are you avoiding?
A Different Perspective

Overconfidence can blind to hidden variables

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