Accidents Quote by Jean Kerr
“It has been explained to me that toys are packaged in shards, to be assembled by the middle-aged and butter-fingered, because this makes it easier for the shippers. ... If they had to spend hours and hours putting handlebars onto bicycles ... they would repent their ways and deliver something that looked like a rocking horse and not like the result of a small street accident.”
About This Quote
The quote critiques the deliberate design of products to be difficult to assemble, forcing consumers to invest time and effort, which benefits manufacturers and shippers by reducing shipping costs and increasing perceived value.
In simple terms: Product design can exploit consumer labor for profit.
Convenient shipping often sacrifices user experience.
Themes
Mood
Type
When to use this quote
- DIY assembly of furniture
- Bicycle assembly
- Home improvement projects
- Electronic device setup
Key Concepts
Practical Applications
- Designing products for easy assembly
- Reevaluating packaging strategies
Questions to Reflect On
- How does intentional complexity affect brand loyalty?
- What alternatives exist to balance shipping efficiency with user convenience?