Cases Quote by Jean-Claude Biver
“The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss.”
About This Quote
Source Interview: Watch Industry Forum, 2015
Swiss craftsmanship will remain essential even as technology and design originate elsewhere.
In simple terms: Swiss parts stay key despite tech origins.
Key Takeaway
Preserve Swiss design heritage.
Themes
innovation
globalization
craftsmanship
industry
heritage
Mood
pragmatic
analytical
Type
business
industry
When to use this quote
- product development
- luxury marketing
- manufacturing partnerships
- cross‑border collaboration
Key Concepts
Swiss watchmaking
technology transfer
brand identity
Questions to Reflect On
- How can brands balance tech innovation with traditional craftsmanship?
- What risks arise from splitting design and production across regions?
A Different Perspective
Reliance on Swiss expertise may limit cost‑efficiency gains.
![“We sing a lot of the soundtrack in this film [Swiss Army Man] - me and Paul Dano - and on the last day of filming we had to just get into the back of our sound mixer's van and record a really crappy, rough version of the singing then. For some reason that was one of the most fun days.” quote by Daniel Radcliffe](https://sms4smile.com/quotes/img-quotes/585/daniel-radcliffe-919_army_we-sing-a-lot-of-the-soundtrack-in-this_251567.jpg)
![“My first [executive orders as a President] would be to get rid of a lot of the executive orders, especially on the border where President [Barack] Obama wants people to pour through like we're Swiss cheese.” quote by Donald Trump](https://sms4smile.com/quotes/img-quotes/47b/donald-trump-18_barack_my-first-executive-orders-as-a-president_141033.jpg)
![“I'm really excited to share the movie [Swiss Army Man] with people, so I'm glad that people are seeing it. And I want them to, because I think it's a really fun movie to experience sitting next to people. It makes it funnier. It makes it more comfortable. It makes it sweeter.” quote by Paul Dano](https://sms4smile.com/quotes/img-quotes/fa0/paul-dano-2579_army_i-m-really-excited-to-share-the-movie-sw_132788.jpg)
![“If you could call me buff, my version of buff was when I finished that film [Swiss Army Man].” quote by Paul Dano](https://sms4smile.com/quotes/img-quotes/9b1/paul-dano-2579_army_if-you-could-call-me-buff-my-version-of_102499.jpg)
![“[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.” quote by Sam Branson](https://sms4smile.com/quotes/img-quotes/212/sam-branson-36458_alcohol_as-in-the-case-of-alcohol-prohibition-il_8703.jpg)
