Every day Quote by Jason Fried
““Everyone on your team should be connected to your customers—maybe not every day, but at least a few times throughout the year. That’s the only way your team is going to feel the hurt your customers are experiencing. It’s feeling the hurt that really motivates people to fix the problem. And the flip side is true too: The joy of happy customers or ones who have had a problem solved can also be wildly motivating. So””
About This Quote
Source Interview: 25th Anniversary of Basecamp, 2019
Connecting team members to customers' experiences creates empathy, driving genuine problem‑solving and motivation from both pain and joy.
In simple terms: Seeing customers' feelings inspires better work.
Key Takeaway
Make regular customer contact a habit.
Themes
empathy
motivation
customer focus
Mood
reflective
inspired
Type
leadership
customer‑centric
When to use this quote
- product development
- customer service
- team meetings
- training sessions
Key Concepts
human-centered design
feedback loops
Questions to Reflect On
- How often should you meet customers?
- What stories best illustrate their pain?
A Different Perspective
If contact is infrequent, empathy may fade.
