Billboard Quote by Jaron Lanier
“Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.”
About This Quote
Source Speech: “The Future of Advertising”, 2015
Effective marketing should engage multiple brain regions, creating immersive experiences beyond simple visuals.
In simple terms: Marketing should stimulate many brain areas.
Key Takeaway
Design multi‑sensory campaigns.
Themes
marketing
neuroscience
innovation
Mood
forward‑looking
inspirational
Type
strategic
technological
When to use this quote
- product launch
- virtual reality
- educational platforms
- brand storytelling
Key Concepts
cognitive engagement
experience design
Questions to Reflect On
- How can we balance immersion and privacy?
- What senses are most persuasive?
A Different Perspective
Audiences may resist overly invasive tactics.
