Focus Quote by Jane Jensen
“I think the mainstream gaming industry has a very narrow focus on the young male audience. There are plenty of other people out there who enjoy playing games, but if you walk into most game stores, there's nothing on the shelf for them. I mean, imagine if you could only buy cheeseburgers and nothing but cheeseburgers in every restaurant?”
About This Quote
Source Interview: Game Development Podcast, 2022
The gaming market often targets young men, ignoring diverse players, limiting representation and choice.
In simple terms: Games focus on young men, leaving out many gamers.
Broaden game content to include varied audiences.
Themes
Mood
Type
When to use this quote
- game store stocking
- marketing strategies
- community outreach
- platform curation
Key Concepts
Questions to Reflect On
- How can developers identify underserved gamer groups?
- What barriers prevent broader representation in game retail?
Industry profit motives may prioritize proven demographics over riskier inclusive experiments.