Skip to content

Focus Quote by Jane Jensen

“I think the mainstream gaming industry has a very narrow focus on the young male audience. There are plenty of other people out there who enjoy playing games, but if you walk into most game stores, there's nothing on the shelf for them. I mean, imagine if you could only buy cheeseburgers and…” quote by Jane Jensen
Download Open image
“I think the mainstream gaming industry has a very narrow focus on the young male audience. There are plenty of other people out there who enjoy playing games, but if you walk into most game stores, there's nothing on the shelf for them. I mean, imagine if you could only buy cheeseburgers and nothing but cheeseburgers in every restaurant?”

Jane Jensen

About This Quote

Source Interview: Game Development Podcast, 2022

The gaming market often targets young men, ignoring diverse players, limiting representation and choice.

In simple terms: Games focus on young men, leaving out many gamers.

Key Takeaway

Broaden game content to include varied audiences.

Themes

inclusion diversity market representation audience

Mood

critical reflective

Type

observational analytical

When to use this quote

  • game store stocking
  • marketing strategies
  • community outreach
  • platform curation

Key Concepts

demographic targeting cultural relevance product design

Questions to Reflect On

  • How can developers identify underserved gamer groups?
  • What barriers prevent broader representation in game retail?
A Different Perspective

Industry profit motives may prioritize proven demographics over riskier inclusive experiments.

2.3 out of 5 (4 ratings)

More by Jane Jensen

Explore all 17 Jane Jensen quotes

More Focus quotes

Browse all 11,734 Focus quotes